So, a few weeks ago, Fin Free Edmonton got together and asked ourselves... "How can we contribute to the national push for shark conservation that is currently occurring?"
We came up with a two-part answer:
1) Storytelling. If you are alive to the issue, you are alive to the facts, the figures, the statistics, etc. We decided to take the opportunity to also consider the narrative that society has created for sharks, the narrative the supports the current shark conservation movement, and the narrative that opposes it. By understanding each we will be better positioned to spread our message. We decided to focus on: Cruelty, Conservation, and Moderation. The act of shark finning is a cruel way for sharks to die. Sharks are needed to maintain balance in the ocean. Bill C-380 is a moderate, approriate response to the current issue which limits fin imports but does not attempt to address consumption or the import of whole sharks.
2) Twitter Storm! There are many awesome, dedicated individuals working on the Fin Free campaign across Canada and internationally. So, we decided to unite these individuals around a common Twitter hashtag. After some brainstorming and trial and error we opted for #SaveSharks. Simple, catchy, and action oriented. We prepared a call to action document and distributed it to our national friends and allies. The storm is building as #SaveSharks gains momentum in advance of the debate on Bill C-380 which takes place tomorrow!
Join the movement! Find us on Twitter! #SaveSharks!
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