Small steps...

This article from the NY Times suggests that shark fin consumption might be starting to subside in China. This is great news and reflects as education and public opinion remain a critical tool as we move towards reconsideration of our use of animals and the natural world. In addition to lobbying and information dissemination achieved by larger environental organizations (such as PEW), this article also hints at the importance of grass-roots education and awareness and the role that celebrities and public figures can play.