It seems that responding to a crisis 48 hours later is now too late. How times have changed! The story discusses the case of when some employees at a Domino's recorded themselves
It started when the two employees posted YouTube videos of themselves engaging in a number of public health law violations: putting cheese in the nose, blowing mucous on a sandwich and putting a sponge, used to wash dishes, between the buttocks. The videos went viral online, viewed by millions of people. They were identified by YouTube viewers, who alerted Domino’s officials. The pranksters were promptly arrested.
It seems now that "[y]our response time is only 24 hours."
This means that managers and lawyers will need to learn the skillsets of quick thinking and adaptation.